AT-HOME HAIR ALTERNATIVE

GET SILKY SMOOTH SKIN THAT LASTS—WITHOUT THE SALON PRICE TAG

Experience lasting smoothness with our Silk-expert Pro 5 IPL.

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WELCOME TO BRAUN

Shop Our Best Sellers

From IPLs, to epilators, to electric razors, discover Braun’s extensive product range for all grooming and hair removal needs.

Series 9, Electric Shaver with SmartCare Center, 9370cc

Series 9 Electric Shaver

Protect your skin from nicks and cuts with the World’s most efficient shaver.

$299.99
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NEW Silk·expert Pro 5 IPL with Wide Cap and 2 Precision Caps At-home Alternative to Laser Hair Removal, PL5347

Silk·expert Pro 5

Safe, fast, and efficient long-lasting hair reduction from the comfort of home.

$429.99
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Electric Shaver, Series 7, 7085cc

Series 7 Electric Shaver

The shaver made for tricky areas - features 360° adaptation for a smooth shave.

$169.99
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Silk·épil 9 Flex Epilator, Beauty Set with FaceSpa, SES 9300

Silk·épil 9 Flex Epilator

An all-in-one beauty set for smooth skin from head to toe.

$219.99
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holding an electric shaver in hand holding an electric shaver in hand holding an electric shaver in hand

One tool. Infinite styles.

Introducing Braun Series 7 All-in-One Trimmer

With 12 tools and 40 precise lengths for your hair, facial hair, and body grooming, the Series 7 All-in-One Trimmer is the one styler that truly does it all.

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an set of electric shavers lying face-up on a wooden table an set of electric shavers lying face-up on a wooden table an set of electric shavers lying face-up on a wooden table

The complete package has arrived

New lineup, no limits

Upgrade your style with our new range of All-in-One Trimmers, Hybrid Trimmers, Body Groomers and Hair Clippers

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closeup of a person's leg as they use an IPL device closeup of a person's leg as they use an IPL device closeup of a person's leg as they use an IPL device

Introducing NEW Silk Expert Pro 5

Salon-like smooth.
Very unsalon-like price.​

No appointments. No awkward small-talk. Just a smooth experience from head to toe.

  1. Visible at-home hair reduction
  2. Salon-like technology
  3. Visible hair reduction in 4 weeks
  4. 3 intuitive power modes - normal, sensitive, extra sensitive
  5. Up to 6 months of smooth skin from home
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person using an IPL device on their face in front of a bathroom mirror person using an IPL device on their face in front of a bathroom mirror person using an IPL device on their face in front of a bathroom mirror

Our safest, fastest, most efficient IPL yet

Smooth skin for months, not days.

Ditch the stubble and embrace smooth skin from the comfort of home.

Introducing Braun's best IPL, the NEW Silk·expert Pro 5. This isn't a laser hair removal device, it's advanced IPL technology to give you up to 6 months of salon-like smooth skin from home, with visible hair reduction in only 4 weeks.

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PRODUCT INSIGHTS

What Our Customers
Are Saying

I have tried every hair removal method since the age of 12. Nothing has worked as well as the Silk·expert Pro5. I have sensitive medium toned skin, so I would always get ingrown hairs and razor burns. I am shocked, everywhere I’ve treated the hair is gone. If you’re on the fence, just get it.

Crystal, Texas | Silk·expert pro 5 IPL

PRODUCT INSIGHTS

What Our Customers
Are Saying

I’ve been a basic razor and shaving gel guy my whole life. This razor has completely changed my mind.

Nick, Missouri | Series 9

PRODUCT INSIGHTS

What Our Customers
Are Saying

I used Panasonic best shavers for many years – Braun is a serious upgrade in feeling, quality, shave time and maintenance. The best.

Tony, New York | Series 9

HISTORY IN THE MAKING

What makes
Braun iconic?

For over 70 years, Braun has been
designing grooming products that are
simple, useful, and build to last.

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