VISIBLE RESULTS, LASTING SMOOTHNESS

Up to 95% hair reduction in just 1 month

Discover Braun’s IPL technology designed for salon-like smooth skin at home.

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ENGINEERED FOR PERFORMANCE

Close. Comfortable. Effortless.

Braun’s most advanced shaver with 5 synchronized elements for ultimate skin comfort, even on 7-day beards.

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PRECISION AT EVERY LENGTH

Style on your terms

No need to switch attachments—with curated grooming kits and 40 length settings, Braun trimmers adapt to your style.

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WELCOME TO BRAUN

Shop Our Best Sellers

From IPLs, to epilators, to electric razors, discover Braun’s extensive product range for all grooming and hair removal needs.

Series 9 PRO+ Electric Shaver with PowerCase, 6-in-1 SmartCare Center, ProComfort Head, 9599cc

Series 9 PRO+ Electric Shaver

Efficient and gentle, no matter 1, 3, or 7 day beard.

$429.99
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Braun Smart IPL, Skin i·Expert Pro 7: At Home Alternative to Laser Hair Removal with 4 Caps and Vanity Case, IPL7387

Skin i·expert Smart IPL

World's first smart IPL that learns, offering long-lasting hair reduction after just one treatment¹

$599.99
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All-in-One Series 9 Trimmer, 13-in-1 Kit, 9440

All-in-One Series 9 Trimmer

This 13-in-1 trimmer can craft any look at any length.

$149.99
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Braun Smart IPL, Silk·Expert Pro 5: At Home Alternative to Laser Hair Removal with 4 Caps and Vanity Case, IPL5347

Silk·expert Pro 5 IPL

Fast, powerful, and gentle long-lasting hair reduction from the comfort of home.

$429.99
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Victoria Image Victoria Image Victoria Image

WORLD’S 1st SMART IPL THAT LEARNS

Skin i·expert Smart IPL

Get visible hair reduction from the 1st treatment with our most advanced IPL.¹ With smart head recognition, real-time coverage feedback, and built-in skin protection for your unique skin needs, Braun’s Skin i-expert IPL offers you salon results and expertise from home.

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series 9 pro trimmer series 9 pro trimmer series 9 pro trimmer

Explore the Braun Series 9 Pro+

Our best electric shaver, now even better

Upgrade to the Series 9 PRO+ for ultimate closeness and skin comfort, even on a 7-day beard.

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holding an electric shaver in hand holding an electric shaver in hand holding an electric shaver in hand

One tool. Infinite styles.

Braun Series 7 All-in-One Trimmer

With 12 tools and 40 precise lengths for your hair, facial hair, and body grooming, the Series 7 All-in-One Trimmer is the one styler that truly does it all.

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closeup of a person's leg as they use an IPL device closeup of a person's leg as they use an IPL device closeup of a person's leg as they use an IPL device

Silk·expert Pro 5 IPL

Salon-like smooth.
Very unsalon-like price.​

No appointments. No awkward small-talk. Just a smooth experience from head to toe.

  1. Visible at-home hair reduction
  2. Salon-like technology
  3. Visible results in 2 sessions¹
  4. 3 intuitive power modes - normal, sensitive, extra sensitive
  5. 2 years of smooth skin¹
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¹Following recommended regimen, individual results may vary.

PRODUCT INSIGHTS

What Our Customers
Are Saying

I have tried every hair removal method since the age of 12. Nothing has worked as well as the Silk·expert Pro5. I have sensitive medium toned skin, so I would always get ingrown hairs and razor burns. I am shocked, everywhere I’ve treated the hair is gone. If you’re on the fence, just get it.

Crystal, Texas | Silk·expert pro 5 IPL

PRODUCT INSIGHTS

What Our Customers
Are Saying

I’ve been a basic razor and shaving gel guy my whole life. This razor has completely changed my mind.

Nick, Missouri | Series 9

PRODUCT INSIGHTS

What Our Customers
Are Saying

I used Panasonic best shavers for many years – Braun is a serious upgrade in feeling, quality, shave time and maintenance. The best.

Tony, New York | Series 9

HISTORY IN THE MAKING

What makes
Braun iconic?

For over 70 years, Braun has been
designing grooming products that are
simple, useful, and build to last.

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