Trendsetting innovations

Braun Innovation.
Trendsetting innovations

Transmission belt connector | 1921.

The connector joined the transmission belt ends, significantly reducing belt wear. This first product design by Max Braun was a commercial success. (Model: replica made in 1965.)

Kraftverstärker | 1929

The  first complete product manufactured by Braun was a power amplifier. Radio sets followed. Braun’s component business also became more and more important: Production included record player motors and pick-ups.

S 50 shaver | 1950

First appearance of Max Braun’s freshly patented shaver foil system: a cutting head of semicircular blades enveloped by a metal foil with small perforations. The whiskers are captured by the openings in the foil and cut by the oscillating head. The extremely thin foil allows the blades so close to the skin that even the  nest and shortest hairs are shaved off right at the surface.

Radio-phono Super SK 4 | 1956

The SK 4 radio-gramophone embodied pure functionalism, showing parallels with the functionalist styles of classic modern architecture. For the first time, the gramophone functions were made a feature of the product’s appearance, rather than being hidden away as before. Another innovative feature was the systematic layout of the controls. The choice of materials was equally innovative, with light-colored wood, metal and Plexiglas. The lid made of Plexiglas, a material not viewed as particularly high value at the time, was so revolutionary that the product was dubbed Snow White’s coffin!

T3 transistor radio | 1958

The T 3 pocket-sized radio could be truly be described as “the bare minimum”. Reducing the product to its three essential functions – the tuning dial, on/off button and loudspeaker-created a true design icon. The light gray front consists of just a few basic shapes – circle, square and rectangular – with no decorative elements whatsoever. One of the characteristic features was the circular tuning disk. This was a clear departure from the linear tuning movement used in most radios at the time.

TP 1 transistor radio-phono | 1959

First mobile music player – long before the walkman. This set (consisting of models T 4 and P 1) not only combined two portable audio appliances for the  first time, it also combined formal brilliance with technical resourcefulness. The result was a category of appliance that was far ahead of its time.

Shaver sixtant SM 31 | 1962

Takes its name from the new hexagonal geometry of the openings in the shaver foil, which for the  first time is not stamped, but manufactured by a galvanoplastic (chemical) process. The elegant matte-black surface projects an enhanced sense of quality and underscores the decisive technical improvement in the ultra-thin platinum- plated shaver foil. The sixtant establishes the previously unusual color black in the bathroom, and introduces countless men to electric shaving.

T 1000 short-wave receiver | 1963

The T 1000 worldwide radio receiver was an outstanding example of German engineering skill. This was the  first radio to receive all transmission frequencies, over a total of 13 wavebands, allowing its use as a directional receiver for ship positions. Braun had created a whole new type of radio. In terms of both aesthetics and the choice of material (aluminum), the T 1000  fitted perfectly into living and leisure spaces, in stark contrast to the more functional appearance of radio receivers at the time. Ultimately the status of the T 1000 as a Braun design milestone is based on the sum of its features and a sensitive balance between technology and design.

ladyshaver | 1971

Braun’s  first shaver for women – a redesign of a men’s product.

HLD 6 hair dryer | 1971

The HLD 6 was the  first hair dryer with a radial fan. The air was admitted from the side, and blown out via a nozzle at the front. Braun had successfully translated the classic form of the hair dryer into its own design idiom.

Multipress MPZ 22 juicer | 1972

The MPZ 2 citromatic citrus press features outstanding simplicity of form and function. The cylindrical base is given a distinctive look by the projecting upper edge, enlarging the collection area for the juice. The MPZ 2 makes the whole process fast and convenient. The mechanism starts up automatically when the orange or lemon is pressed onto the cone. The spout also seals the juice container. When it is pressed down, the juice runs out into a glass. And when the glass is full, the spout is simply pushed back like a switch, and the device is sealed, with no further drips. The MPZ 2 has remained in production since 1972, virtually unchanged.

KF 20 Aromaster | 1972

The main components of this coffee machine were stacked vertically according to the steps in the coffeemaking process: water tank, filter, carafe, heating plate.

DW 30 wrist watch | 1978

The DW 30 digital watch remains a Braun design favorite to this day. The new features defining this product type included the distinctive geometric form to make a clear break with analogue watch designs. The circle shape is typical of the analogue watch, the rectangular shape typical of the LCD display. This concept was applied rigorously, with the rectangular profile continuing seamlessly into the lines of the strap. And instead of being located on the side of the watch, the controls were placed under the display. Their arrangement was as logical as it was unconventional, making the new watch both absolutely unmistakeable and extremely easy to operate.

Super Compact PGC 1000 | 1978

With the PGC 1000 super compact model, Braun established an archetypal hair dryer design that is still viable today. This achievement was based on two key conceptual and design innovations: repositioning the blower and heater so that the air inlet was at the rear and formed the end of the housing, and angling the handle forwards in the direction of the airflow, instead of the usual straight handgrip or pistol-style angle angled backwards. This made the dryer significantly easier to use, resulting in a simpler and more distinctive design.

Micron plus electric shaver | 1979

First use of hard-and-soft technology, in the form of soft plastic nubs to give the metal body the non-slip surface texture characteristic of all top-line Braun shavers from this point forward. Developed by Braun, this technology has since been applied in the production of many other devices, for non-slip grip areas, waterproof switches, etc. The extendable long-hair trimmer is operated using the wide switch on the front. This new feature is to become standard in all micron shavers.

AB 30 vs alarm clock | 1984

The AB 30 vs was one of the firstever alarm clocks with voice control technology, i.e. the alarm could be switched off by the human voice.

KF 40 Aromaster | 1984

The KF 40 Aromaster revolutionized coffee machine design with a trick as simple as it was effective: whereas the water receptacle had traditionally been at the side, alongside the filter and carafe, in the KF 40 the two components were placed one behind the other, in the form of two interpenetrating cylinders. The result was a slim and distinctive silhouette, iconic in its simplicity and compactness. Another characteristic feature was the integrated pivoting  filter, another key innovation from Braun that made the unit much easier to use. The KF 40 became a best-seller, with over 3 million units sold by 2006.

Lady Braun Style | 1988

Lady Braun Style: This slim, user-friendly device features two shaving combs, which are anatomically designed to fit the body contours. This is Braun’s first big seller in the cosmetic hair removal segment.

Silk-épil EE 1 | 1989

The  first Braun epilator with 20 tweezers. Braun acquires the French Silk-épil brand. The EE 1 epilator works with 20 tweezers arranged in a row next to each other.

Plak Control D5 | 1991

Braun’s D 5 Plak Control was the world’s first electric toothbrush with a rotating-oscillating brush head. With this innovation Braun had launched a whole new tooth brush- ing technology, leaving behind the old electric toothbrushes which for the user had an action that had simply emulated the manual process. One striking innovation was the small round brush head, which surrounds each tooth for superior cleaning. The understated design and dominant white color underpinned the qualities of technical innovation and superior hygiene. The electric toothbrush rapidly graduated from niche product to best-seller.

Flex Control universal 4550 | 1991

World’s first electric shaver with a pivoting head. The flexible cutting head adapts automatically to every facial contour and features dual shaver foils. In 1994 Braun refines the Flex Control with an integrated trimmer set between the two foils, and the Flex Integral is born: The first shaver foil catches the short whiskers, then the integrated trimmer raises any remaining  ne, longer hairs, shortening them so that they are captured by the second foil and shaved off perfectly.

Silk-épil Super Soft EE 1070 | 1998

The SuperSoft model was the first to have a roller with the tweezers staggered rather than being placed in rows. This made the process less painful and more efficient.

Syncro System CC | 2000

First-ever self-cleaning shaver. Braun solves the annoying problem of cleaning the cutting head. The Clean & Charge device cleans simultaneously recharges it as necessary. The distinctive slant of the shaver when resting in the device ensures optimal  ow of the cleaning fluid out of the cutting system. The four-way motion of the Syncro shaver head effectively increases the shaving surface by 60%, minimizing shaving time and skin irritation.

cruZer 3 | 2004

Braun’s answer to the growing trend of beard-styling as a mode of personal expression was the 2004 cruZer, the world’s first all-around styling device. The shaver, styler and beard trimmer in one helps young men, especially, achieve their desired look – whether that be a trimmed goatee, short mustache or ultranarrow sideburns.

Silk-épil Xelle | 2005

One of the most important technical milestones: The 40-tweezer system. With twice as many tweezers on the epilator head compared to previous models, the rotating cylinder with its precise tweezers configuration are developed in a way so that they can all grip at the perfect angle.

Pulsonic / Series 7 | 2006

Its innovative sonic motor produces thousands of micro-vibrations per minute, which at the touch of a button are transmitted to the skin via the dynamic high-frequency shaver head. These work in concert with the cross-cutting system to raise and shave off even flat-lying hairs. Each spring-mounted shaver foil responds automatically and independently to every change in the skin surface. The result: a yet more efficient, thorough and comfortable shave.

bodycruZer | 2008

The individual styling trend has since spread to the entire body. With the bodycruZer, Braun opened the “bodygrooming” market segment in 2008. The combined electric precision trimmer and razor blade for wet shaving allow hair removal and styling over all areas of the body. The device is completely waterproof, making it ideally suited for use in the shower.

Silk-épil 7/ Xpressive | 2008

The Silk-épil Xpressive was the  first epilator that could also be used in the shower, being fully waterproof. It has a pivoting roller head to adjust to the body’s contours.

Satin Hair brush | 2009

In 2009 Braun extends its haircare range with the Satin Hair Brush – a hair brush with innovative IONTEC technology. A balance of geometry and ergonomics. Geometric touch points connect the user with the technology in a precise and functional manner. On our handheld products, this technical precision is balanced with ergonomic freeform shapes: dynamic “ owing” forms and lines with smooth, integrated surfaces that feel very comfortable in the hand and are enjoyable to hold and use.

Multiquick juicer | 2012

The design started with the pure overall shape, as a logical link to Braun’s past in the context of modern, clean kitchen design. Process and technology retreat into the back- ground: what is celebrated is the freshly pressed juice. All individual product elements were integrated into the overall design architecture. The recession in the clearly de ned front cuts into the closed monolithic overall shape. The juice spout with drip stopper was designed as an iconic usage element.

CoolTec shaver | 2013

CoolTec is the first shaver that cools the skin during a dry shave. When activated, the integrated Peltier element cools the temperature of the aluminum strip in the shaver head down to around 5°C, pleasantly cooling the skin and reducing shaving irritation. The metallic ice blue and the snowflake on the cooling switch highlight the new function at a glance and embody the uniqueness of the CoolTec shaver.

SensoCare styler | 2012

The Satin Hair 7 SensoCare Styler straightens hair and protects it simultaneously. Sensors integrated in the straightening plate measure the moisture content of every hair strand and adjust the temperature automatically from the roots to the tips, preventing overheating.

Silk-épil 7 SkinSpa | 2013

The SkinSpa enables massage and skin care. The oscillating brushhead attachment easily applies body or peeling lotions.

Gillette Venus Naked Skin designed by Braun | 2012

A new beauty choice for women who want to achieve long-lasting hair reduction at-home. Venus and Braun, leaders in hair reduction technology and innovative design, have combined to create their first light-based hair reduction option using Intense Pulsed Light (IPL). Light-based hair removal is an ideal approach for women seeking long- lasting, hair-free skin. By selectively targeting melanin, the dark pigment in hair follicles, light energy can effectively reduce or pause the amount of hair regrowth.

Braun Face | 2014

The world’s first facial epilator and cleansing brush combined means you can be 100% beauty ready by removing the barriers to achieving beautiful, radiant and healthy looking skin.