Stats: Benjamin Hubert is founder of London-based design and research studio Benjamin Hubert Ltd. Since graduating from Loughborough University in the 2000s, he has designed in fields as eclectic as telecoms, transport, beauty, grooming and packaging. Current clients include Nike, Samsung and BMW.
“The first shaver I ever bought was by Braun. Later on I learned about Braun’s legendary designer Dieter Rams. He is a designer I have the most respect for in terms of his disciplined approach, designing products that are quieter, more useful. That shaver kicked off an awareness of the history of Braun and it played an important role during my years at university studying industrial design and technology.”
Hubert has good reason to cite Rams as inspiration. An iconic figure, a one off, and a unique talent, his brilliance first emerged with the superbly clean and effective addition of a Perspex lid to the Braun SK Radiogram. But it was his ability to apply the designer’s eye across fields that marked his true genius. Alongside his leadership at Braun in the mid sixties, he straddled a variety of design worlds from interiors to furniture collaborations with architects favourite, Vitsoe. This freedom to create, also revealed a true commitment to the ideals of design from Braun themselves, who encouraged his exploration.
Now as a fully, fledged designer, Hubert’s admiration for the company runs even deeper.
“It’s about being the best in class. There’s a cliché that Braun design involves a certain rigour typical of northern Europe but Braun is a global company, with factories all over the world, and decisions coming from all over the world. The teams of engineers and designers talk to each other. The result is products that are extremely well engineered and the build quality is very high. It’s about smart and hard-working products. They lead the market in engineering and performance. That is who they are.”