“At Braun, we promise our shavers will last for at least seven years,” explains by Chief Tester, Wolfgang Richter. “We need to be totally confident our promise is true, so we have to simulate one five-minute shave a day for seven years.”
The facility has the capacity to manoeuver 250 shaving tools at any one time. The gentle buzz and activity of the shavers is doing the equivalent of beauty hard labour. The resulting data mounts up to hours and hours of male and female shaving and grooming time to fulfil Braun’s product promise.
Everywhere you look in the lab, robotic arms are gliding Braun shavers and epilators over nylon “brushes” akin to beards and stubble, clipping them with every pass. These simulated beards are made of nylon fibres rather than human hair, their fibres designed to have the same thickness and resistance of human facial hair “It’s as close as you can get to actual shaving without using real humans,” explains Richter.