Head of Design: 1961—1995
One of Germany’s most important and the world’s best known industrial designers. Dieter Rams’ (1) work has an outstanding quality which distinguishes it from the vast majority of industrial design of the entire 20th Century. His products are designed to be timeless, highly functional and pure in its aesthetics.
His heritage has influenced countless modern designs, such as the Apple iPod (2) created by Jonathan Ives. And he established the 10 Principles of Good Design which have influenced following generations of industrial designers. Dieter Rams consistently implemented his design principles over the course of over three decades as the Braun design leader, and this was critical for Braun becoming an iconic global brand. Milestone products from him and his team are displayed at the Museum of Modern Art (New York), the Centre de Pompidou (Paris) and the Museum of Applied Arts (Frankfurt). The exhibition “Less and More” showcasing his lifetime accomplishments was displayed in Osaka, Tokio, London, Frankfurt, Seoul and San Francisco and attracted over 370,000 visitors in 2009 –2012.