Highlights

Intelligent Sonic Technology with 10,000 micro-vibrations per minute. Captures more hairs with every stroke.

Smart Shaver

Braun‘s Sonic technology reads and adapts to your beard. The shaver senses the density of the beard and provides extra power where needed.

„Intelligent

Five shaving modes from Sensitive to Turbo to personalize your shaving experience to your skin type and preferences.

The personalization buttons make it easy to choose your favorite one of 5 shaving modes, from sensitive to turbo mode.

4 shaving elements

OptiFoil

2x Opti-Foil™

For perfect closeness that lasts longer.

UltraActiveLift

ActiveLift trimmer

Captures flat-lying hairs in problem areas.

Protective SkinGuard

Protective SkinGuard

Smoothens the skin for an exceptional shaving experience.

8-D Flexible Shaving System

8-D Flexible Shaving System

The 8 directional flexible shaver head masters even the most problematic contours. With individually floating foils and trimmer, mounted on a pivoting head with Micro- and MarcoMotion. Skin contact as close as 0.05mm.

MacroMotion

MacroMotion

40° pivoting shaver head effortlessly navigates along larger contours for maximum skin contact.

MicroMotion

MicroMotion

Individual suspension of all cutting elements responds even tot he smallest contours.

Clean&Charge Station

Clean&Charge Station

The World‘s only 5-action alcohol-based Clean&Charge station automatically cleans, lubricates, dries and charges your shaver.

Features

Precision trimmer. Trim to perfect shape.

Precision trimmer

The integrated and skin-friendly precision trimmer slides out of the back of the shaver for easy and more accurate sideburn shaping.

Precision headlock

Precision HeadLock

Braun Precision HeadLock lets you lock the shaver head for for maximum control in difficult areas under your nose or chin.

100% waterproof

100% waterproof

Experience premium German engineering quality. All Braun shavers are waterproof up to 5 metres, so you can conveniently rinse them under running water or even shave under the shower.

Use Wet&Dry or in the shower.

Shave wet or dry

With Series 7 you can shave dry or use water, foam or gel for even better gliding and a smoother skin feeling.

Advanced display for battery status & hygiene.

Advanced display for battery status & hygiene

Very precise indication of charging, battery, detailed hygiene status and foil indicator.

Powerful Li-Ion battery with no memory effect.

50min cordless shaving

The state-of-the-art Li-Ion battery never loses performance and fully recharges in one hour. The premium display indicates the remaining shave time.

Running/Charging time

Running/Charging time

Fully charged in 1 hour. Shaves for 50 minutes. State of the art Li-Ion battery delivers power reliably. Quick-charge for one shave in only 5 minutes.

Cordless shaving

Automatic voltage adaptation

Automatic voltage adaptation

Travel case

Colour

Silver

Maintenance

High performance foils & cutter blocks

Get back 100% shaving performance.

Find the right foil & cutter block

FAQs

Braun Series 7 FAQs

What's the difference between foil and rotary shavers?
Rotary shavers are designed to work with cyclical movements while Braun foil shavers are designed to work with efficient sideways movements on the skin giving perfect control and precision. The foils protect the skin from irritation and are specifically designed to deliver the most thorough and comfortable shave from Braun.

Why would I need a cleaning center when I can clean my Series 7 shaver under water?
Our tests show that cleaning your shaver with a Clean&Charge Station is 10 times more hygienic than cleaning it under the tap. On top it‘s more convenient, i.e. at the touch of a button your shaver is cleaned, charged, lubricated and dried automatically.

I already have a cleaning center from my previous Braun shaver (Pulsonic or Syncro). Can I use it with the new Series 7 shaver?
No, the Series 7 cleaning center is the ultimate model from the Braun Clean&Charge line and can‘t be used with previous models. The latest cleaning center provides you with the best technology available in a cleaning center.

How often do I need to exchange the cleaning center refill cartridge?
If you clean your shaver with the cleaning center twice a week, you will only need to replace the refill cartridge every 2 to 3 months to experience a shaver like new, every day. The save & subscribe option from Amazon allows you to subscribe for a regular home delivery and at the same time save 10% on the price of the Clean&Charge refill. You don‘t have to think about it and always have a Clean&Charge refill available when you need it.

Do you have any recommendation on how to shave with an electric foil shaver?
We recommend that you shave before you take a shower. After a few days without shaving, for example during the weekend, you should trim your stubble before you shave. Stretch the skin and shave against the direction of beard growth. Hold the shaver at a right angle (90°) to your skin. Keep the pressure even to achieve the most thorough and comfortable shave from Braun.

How often do I need to change the shaver head?
We recommend replacing all cutter parts every 18 months. We included a replacement part indicator in the display to ensure you know when to exchange the cutter parts, in order for your shaver to always stay at 100% performance.

Does the battery have a memory effect as we know it from cell phone or laptops?
No, the Series 7 shavers use a Li-ion battery which has no memory effect. You can recharge it whenever you want and it has a low self-discharge rate (vs. NiMh batteries). Li-Ion batteries are the most powerful and long-lasting batteries available for Braun shavers.

Do the Braun Series 7 shavers have a warranty? How long is it?
All Braun shavers come with a 2 year manufacturer's warranty.

What's in the box

  • Series 7 7898cc silver

    Series 7 silver Wet&Dry

  • Clean&Charge Station for Series 7 silver Wet&Dry

    Clean&Charge Station

  • Cleaning cartridge (1x) for Series 7 silver Wet&Dry

    Cleaning cartridge (1x)

  • Travel pouch for Series 7 silver Wet&Dry

    Travel pouch

  • SmartPlug for Series 7 silver Wet&Dry

    SmartPlug

  • Cleaning brush for Series 7 silver Wet&Dry

    Cleaning brush

Ratings and Reviews

This area allows consumers like you to express their own opinions and comments. Braun does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

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Overall Rating
4.66/5 (77)

Reviews

Your Location:
Sacramento, CA
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Overall Rating
04 December, 2016

Braun for the win!

Wasn't looking forward to another electric shaver yet Braun has come along and changed all of that. Here are some points that have changed my mind.Initial opening of product I love how the shaver is quite hefty. Not heavy, but the weight and feel that tells me it has quality. Ergonomically, it fits well in my hand. Not to big, not too small. Like most shavers, all the buttons are easily accessible with my thumb and quick to change settings. Settings (speed controls) are simple and seem to work nicely, so far. One thing I like a lot is the trimmer that isn't a separate part but all in one. Very nice. At the bottom of the shaver is the display for battery life and "hygiene" meter or clean me time meter. It is a circular display which hides until needed. Speaking of circular, my other shaver have three circular heads. Obviously, the Braun does not. I'm not sure exactly how to explain it but it has horizontal, parallel bars which contain the razor mechanisms. These work fine. My complaint is in the middle of these bars there is a, maybe for safety, block which at times catches on the hair of my face. Ouch! Really this shaver moves very gracefully and smooth along my face. Yes, I am becoming a better user of the Braun series 7 shaver but it will take some time, to which it does say a new buyer should do. Give this new product two to three weeks usage for your face to become accustomed to. Yep, I highly recommend this to any new buyers. Give it some time and grow with it. It isn't gonna be heaven immediately. Unless you've already been using a Braun shaver. I don't know what to tell you then. All in all, I'm very happy with the Braun Series 7 shaver. I haven't used it with my face wet yet. Maybe that will raise my rating from a four star to a five. Braun for the win today. [This review was collected as part of a promotion.]

This reviewer received incentives from the product manufacturer.

Your Location:
Fort Lupton, CO
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Overall Rating
23 November, 2016

Awesome shaver

This is a great shaver it cuts beard hair smoothly and effortlessly the added trimmer is great for finishing touches like sideburns. Cleanup is quick and easy the base does a great job at keeping the shaver fresh and clean. Overall very happy with this product [This review was collected as part of a promotion.]

This reviewer received incentives from the product manufacturer.

Your Location:
Santa Ana, CA
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Overall Rating
19 November, 2016

Shaving is Tricky but Braun is simple!

As a black man with thick, curly facial hair, shaving is a constant challenge for me. Too close a shave and my face breaks out - too far a shave and I might as well forget the whole thing!The Braun Series 7 is the perfect solution for me - with the ability to adjust the intensity of the shave, I can find that perfect "sweet spot" to take care of my facial hair. I especially appreciate the fact that this is a wet/dry shaver - I tend to get better results when my face is prepped with a light oil and thin layer of shave cream. I've used Braun shavers in the past (only dry options) and have been a fan for a while - but this wet/dry option is a total game changer. I get a close shave I'm happy with, no facial irritation, AND it still self-cleans (which is key to minimizing my facial breakouts anyway). If you're in the market for an electric razor, put this at the top of your list! [This review was collected as part of a promotion.]

This reviewer received incentives from the product manufacturer.

Your Location:
Key West, FL
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Overall Rating
19 November, 2016

Best Braun Yet

I really enjoy the new Braun Series 7! I've strayed away from foil head shavers over the past few razors so I'll admit I was quite skeptical about this one. I can definitely say I was pleasantly surprised!! It's a close, tight shave AND (the major plus for me) was that it didn't irritate my very sensitive skin. I'm used to walking out of the house and into work looking like I just took a hot butter knife to my neck after a fresh shave, not the case at all with the Braun!! Plus, it's really easy to trim my beard which is another huge bonus. The cleaning system is easy to use, albeit a little loud. In the end a reliable razor that is highly recommended, especially if you have sensitive skin. [This review was collected as part of a promotion.]

This reviewer received incentives from the product manufacturer.

Your Location:
SPARTANBURG, SC
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Overall Rating
19 November, 2016

Big Time Save, and Lemony Fresh

I haven't used an electric shaver in about 10 years because it never left a smooth cut without taking forever to finish. This shaver does the job in about 2-3 minutes. That is about 5 minutes shorter than using a razor, including lather and rinse. I have been using it every morning while getting my son ready for school and it hasn't changed the amount of time it take to get out the door.Also, being my first self cleaning shaver, I was surprised as to how fresh the shaver felt every day. The cleaning solution, which is basically scent alcohol, has a nice lemon scent. It make you feel that the shaver is brand new every time you pull it out to shave.Only getting a 4 because it still doesn't shave as close as my razor.Tech Info:Out of the box it is easy to figure out what goes whereIt takes about 1.5-2hr to get to full chargeAfter shaving for 2-4 minutes it takes only about 10 mins to get back to fullYou can use the base to charge, or plug the cord directly into the shaver. [This review was collected as part of a promotion.]

This reviewer received incentives from the product manufacturer.

Your Location:
San Marcos, CA
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Overall Rating
14 November, 2016

Braun Series 7 Electric Shaver w/ Cleaning System

I was super stoked for the Braun Series 7 shaver to arrive. I only recently made the change to an electric razor and found this version to be vastly superior.The quality of shave is amazing. The closeness is unbeatable. I also have sensitive skin and was worried how I would react, but I have never had a more comfortable shaving experience.I also love the cleaning system. I was a little hesitant about making space for this on the counter but it's not too big. The shaver rests in it saving space. It does all the work for you to keep your razor is tip top shape. I was also impressed by the travel kit included. It comes with a real nice case and the shaver can be charged without the base when traveling. Nice addition!I strongly recommend this product, especially to anyone considering the change to an electric razor. It is way easier than dealing with blades and so much more comfortable. I feel silly for not making the change sooner!!! [This review was collected as part of a promotion.]

This reviewer received incentives from the product manufacturer.

Your Location:
Homestead, FL
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Overall Rating
29 November, 2016

Braun Series 7 7898cc Wet&Dry Electric Shaver with Clean&Charge System

The Braun Series 7 is my favorite electric razor ever! Over the past 10 years I've tried many different electric razors and this one blows the competition away. I also have an older Braun Series 7 razor and didn't think they could get much better, but i was totally blown away.First of all, I love the fact that I can adjust the level of the intensity of the razor to suit my skin (I have very sensitive skin). I shave almost everyday and my skin used to get slightly irritated (red and bumpy) before, but I set the razor to the lowest intensity and my skin hasn't gotten irritated once since.I also love the fact that the razor can be used in the shower and performs just as well when it's wet as when it's dry. To me though, the absolute best feature is the clean&charge system that senses when the razor needs to be cleaned and does it automatically. Every time I use my razor it's fresh and clean, I definitely give the Braun Series 7 7898cc 5 stars! [This review was collected as part of a promotion.]

This reviewer received incentives from the product manufacturer.

Your Location:
Fairfax, VA
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Overall Rating
23 November, 2016

Good balance of Features and Price

Let me start this review by saying that I own both a slightly older Braun 5 series and a new Braun 9 series. After using the 7 series 7898CC, I can now easily say that this model offers the best value and shave of the three when comparing the pros and cons of each.First, the issues that I noticed with the lesser 5 series was a large amount of rattle due to the lower build quality. I believe this to be in part due to the separate foil and blades. This separated foil design also causes a lot more pulling and tugging while shaving which can obviously be uncomfortable and cause some irritation. This model is also quite a bit noisier than the higher models which is especially noticeable when comparing to the higher models.Jumping up to the highest 9 series model is quite the change. It has a larger head with 2 different central guide blades between the two foil blades. While this design looks awesome, after using the 7 series for a bit, I'm not quite sure what functionality these central blades really offer. Instead because the head is so wide, I find it a little difficult to navigate the shaver head around the narrower parts of my face (around the lips and such). Another key difference of the head over the 5 series is the single unit of the blades underneath the foil, as in it all detaches together as one piece. While this makes it a little more difficult to clean, it makes a huge difference in maintaining a very clean/pull-free shave. The 9 series also has a very solid build, heavy build quality, clear status display and great overall design.This brings me to the 7 series, specifically the 7898CC. I truly believe this model to be the best choice of the three as it brings the meaningful innovations like the single-piece head, without the unnecessary blades and clunky width of the 9-series. It also maintains the amazing build quality of the 9 series and a very easy to read indicator for battery level and cleaning. All three models offer clean and charge stations which keeps the head feeling fresh so that should not be a concern when choosing between the models.I also highly recommend the 7 series because of the price difference between the series 7 and 9 presents the 7 as a much more affordable high-end model which can easily be found on sale at many retailers. I hope this review helps those in the market for a new Braun shaver and were contemplating between the most common series available. [This review was collected as part of a promotion.]

This reviewer received incentives from the product manufacturer.

Your Location:
Riverview, FL
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Overall Rating
19 November, 2016

Wow, now Braun Series 7 really is the best and it cleans!!!!

A electric shaver that actually gives you a close shave, omg. I never found one that could do that for me because of of my coarse facial hair. Braun did it though because this Series 7 shaver not only gets close but self cleans on a push of a button! It comes out smelling like lemon and your being hygienic after all. This is not a noisy shaver either, it is relatively quiet and the battery lasts a really long time. Great stocking suffer for sure. [This review was collected as part of a promotion.]

This reviewer received incentives from the product manufacturer.

Your Location:
Worcester, MA
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Overall Rating
10 December, 2016

Smooth Shaving

I have pretty sensitive skin so I decided to let my excuse for a beard grow out for a while. When I received my Braun Wet&Dry razor to try free I shaved it off. I typically get razor bumps and rashes on my face after not shaving for a while, but with the Braun 7 7898cc, it was like smooth sailing. Use it in the shower, with shaving cream, dry, whatever.. it doesnt matter. You can use it anywhere and you will get a very close shave. I love it. And its easy to clean too! [This review was collected as part of a promotion.]

This reviewer received incentives from the product manufacturer.