Braun is the World’s most efficient shaver*

Proven by independent test institute*

Braun is the World’s most efficient shaver. Exceptionally gentle.

And here is why

Use Wet&Dry
World’s most efficient shaver. Exceptionally gentle.
Your perfect shave. Our most innovative sonic technology.
Maximum performance. Excellent skin comfort
Close shave, perfect skin comfort. Faster than ever before.
Smooth skin. Any style.
Clean and Close. Adapts to every facial contour.
Works with foam. For an unbeatably close, smooth feeling.
Allows men to have a smooth skin anytime and anywhere.

Titanium Coating

Intelligent Sonic Technology

The obvious first: All Braun shavers go in straight lines, not in circles as you might know it from rotary shavers. We consider this shaving movement more intuitive and efficient. Test by an independent institute prove e.g. that Series 9 captures more hair in one stroke than any other shaver*.

Furthermore, Braun‘s Series 9 and Series 7 are the world‘s only shavers with intelligent Sonic Technology that 160 times per minute read and automatically adapt to the densitity of your beard. The shaver provides extra power exactly where you need it for fewer strokes and a more personalized shave.

Closeness & skin comfort

Fewer strokes minimize the risk of skin irritation, it‘s that simple. That‘s why many men with sensitive skin chose the efficiency of a Braun electric shaver.

For ultimate skin protection, Braun puts an ultra-thin foil between your skin and the super-sharp blades. Each foil comes with a unique pattern of 1,064 ergonomically formed holes that captures each hair in the perfect angle. This way, you get the long-lasting closeness you want without your skin ever making direct contact with the blades.


Braun shavers (Series 3 and above) have pressure sensitive blades that perfectly adapt to your skin. The premium models (Series 5 and above) also come with a dynamic flexible head that keeps maximum contact along facial contours.

Wet or dry shaving experience

Some men told us that they prefer using their electric shaver with water, foam or gel for better gliding and a refreshing skin experience. That‘s why most Braun shavers are „Wet&Dry“, easily recognizable by the icon on pack or the model name.

This gives you the ultimate choice to shave with any method you want. By the way: All Braun shavers are 100% waterproof up to 5 meters, so you can perfectly rinse and clean them under running water.

Perfect ergonomics

Braun Series shaver were designed to fit your hand naturally and intuitively. The ergonomic, curved shape and the perfect positioning of the interface touch points allow best handling in every situation.

Easy maintenance

Whilst every Braun shaver is fully washable under running water, our proprietary Clean&Charge Station automatically maintains your shaver at its maximum performance. Using a Braun Clean&Charge Station is in fact 10 times more hygienic than simply under tap water, and your shaver feels and smells like new every day.

Fascinating design. Made in Germany.
For Braun, good design is so much more than what meets the eye. Every detail matters and forms a perfect fusion of form and function to create the best shaving experience for many years in use.
*Braun Series 9 vs. leading premium tier products. Tested on 3-day beards / Details: