Braun Series 7
The Smart Shaver that reads and adapts to your beard.

Braun Series 7 shavers

Series 7 7899cc silver

Series 7 7899cc Wet & Dry

with Clean & Charge Station and travel case, silver.

Series 7 7898cc

Series 7 7898cc Wet & Dry

with Clean & Charge Station and travel, silver.

Series 7 7865cc

Series 7 7865cc Wet & Dry

with Clean & Charge station and travel pouch, grey.

Not sure which models suits you best?

Great for sensitive skin.

Braun’s smart shaving technology gives you a personalized close and efficient shave. You don’t need to go over the same spot twice and significantly reduce risk of skin irritation.

A personalised Shaver.

The personalisation buttons allow you to choose one of five shaving modes, from sensitive, to turbo mode.

Efficiency in every stroke.

Braun’s Series 7, with intelligent Sonic and AutoSense Technology, reads your beard and adjusts the power of the shaver’s motor to its thickness.

Providing extra power, exactly where it’s needed. This, multiplied by the Series 7‘s 30,000 cross-cutting actions per minute, helps deliver unprecedented one stroke performance with exceptional closeness and comfort. Built into the Series 7 is our innovative Sonic Technology. 10,000 vibrations create a cushion for the shaver to glide across your skin.

Intelligent Sonic Technology

Intelligent Sonic Technology

with 10,000 microvibrations per minute.

AutoSense Technology


Does in one stroke what others do in two.

Four unique shaving elements. Each specialized for different type of hair. Don’t miss flat lying hair and protect the skin at the same time. Fewer strokes and less skin irritation.



for perfect closeness that lasts longer.


ActiveLift Trimmer

captures flat-lying hairs in problem areas.


Protective SkinGuard

smoothens the skin for exceptional shaving.



for perfect closeness that lasts longer.

Follows contours.
Maximum adaptability.

8·DFlexible Shaving System

The 8 directional flexible shaver head masters even the most problematic contours. With individually floating foils and trimmer, mounted on a pivoting head with Micro- and MarcoMotion. Skin contact as close as 0.05mm.

Pivoting Head


40° pivoting shaver head effortlessly navigates along larger contours for maximum skin contact.

Fully Flexible Shaving System


Individual suspension of all cutting elements responds even to the smallest contours.

More intelligent features:

Precision HeadLock.

Braun Precision HeadLock lets you lock the shaver head for more precision in difficult areas under your nose or chin.


Trim to perfect shape.

Skin-friendly precision trimmer for more accurate moustache and sideburn shaping.

Like new every morning.

World's only 4-action alcohol-based Clean&Charge Station: hygienically cleans, charges, lubricates and selects cleaning program at the touch of a button. Using the Clean&Charge Station is 10x more hygienic than just rinsing under running water. Make your shaver feel like new every day.

Rinse under running water.

The Braun Series 7 can be submerged in up to 5 meter deep water. Which means it is fully washable and you can comfortably rinse it under running water for easy cleaning.

Wet or Dry Shaving.

All Series 7² models can be used with water, foam, gel or even under the shower. This gives you a refreshing and moisturizing experience without the slightest compromise in shaving performance.

Fully charged in 1 hour. Shaves for 50 minutes.

Powerful Li-Ion battery with no memory effect.
A full charge of only one hour gives you 50 minutes of shaving time.
A 5 minute quick charge is more than enough to shave once.

Fully charged in 1 hour.Shaves for 50 minutes.

Crafted for exceptional performance.
Every day, for many years.

Premium Technology designed, engeneered and made in Germany.

What’s in the box

series 7-witb

¹ Available on selected models only.
² Excluding following selected shaver models which can be used 2-way: 790cc-4, 765cc-7, 760cc-7, 760cc-6, 750cc-7, 750cc-6, 720s-6