Highlights

Intelligent Sonic Technology with 10,000 micro-vibrations per minute. Captures more hairs with every stroke.

Smart Shaver

Braun‘s Sonic technology reads and adapts to your beard. The shaver senses the density of the beard and provides extra power where needed.

„Intelligent

Five shaving modes from Sensitive to Turbo to personalize your shaving experience to your skin type and preferences.

The personalization buttons make it easy to choose your favorite one of 5 shaving modes, from sensitive to turbo mode.

4 shaving elements

OptiFoil

2x Opti-Foil™

For perfect closeness that lasts longer.

UltraActiveLift

ActiveLift trimmer

Captures flat-lying hairs in problem areas.

Protective SkinGuard

Protective SkinGuard

Smoothens the skin for an exceptional shaving experience.

8-D Flexible Shaving System

8-D Flexible Shaving System

The 8 directional flexible shaver head masters even the most problematic contours. With individually floating foils and trimmer, mounted on a pivoting head with Micro- and MarcoMotion. Skin contact as close as 0.05mm.

MacroMotion

MacroMotion

40° pivoting shaver head effortlessly navigates along larger contours for maximum skin contact.

MicroMotion

MicroMotion

Individual suspension of all cutting elements responds even tot he smallest contours.

Clean&Charge Station

Clean&Charge Station

The World‘s only 5-action alcohol-based Clean&Charge station automatically cleans, lubricates, dries and charges your shaver.

Features

Precision trimmer. Trim to perfect shape.

Precision trimmer

The integrated and skin-friendly precision trimmer slides out of the back of the shaver for easy and more accurate sideburn shaping.

Precision headlock

Precision HeadLock

Braun Precision HeadLock lets you lock the shaver head for for maximum control in difficult areas under your nose or chin.

100% waterproof

100% waterproof

Experience premium German engineering quality. All Braun shavers are waterproof up to 5 metres, so you can conveniently rinse them under running water or even shave under the shower.

Use Wet&Dry or in the shower.

Shave wet or dry

With Series 7 you can shave dry or use water, foam or gel for even better gliding and a smoother skin feeling.

Advanced display for battery status & hygiene.

Advanced display for battery status & hygiene

Very precise indication of charging, battery, detailed hygiene status and foil indicator.

Powerful Li-Ion battery with no memory effect.

50min cordless shaving

The state-of-the-art Li-Ion battery never loses performance and fully recharges in one hour. The premium display indicates the remaining shave time.

Running/Charging time

Running/Charging time

Fully charged in 1 hour. Shaves for 50 minutes. State of the art Li-Ion battery delivers power reliably. Quick-charge for one shave in only 5 minutes.

Cordless shaving

Automatic voltage adaptation

Automatic voltage adaptation

Travel case

Colour

Silver

Maintenance

High performance foils & cutter blocks

Get back 100% shaving performance.

Find the right foil & cutter block

FAQs

Braun Series 7 FAQs

What's the difference between foil and rotary shavers?
Rotary shavers are designed to work with cyclical movements while Braun foil shavers are designed to work with efficient sideways movements on the skin giving perfect control and precision. The foils protect the skin from irritation and are specifically designed to deliver the most thorough and comfortable shave from Braun.

Why would I need a cleaning center when I can clean my Series 7 shaver under water?
Our tests show that cleaning your shaver with a Clean&Charge Station is 10 times more hygienic than cleaning it under the tap. On top it‘s more convenient, i.e. at the touch of a button your shaver is cleaned, charged, lubricated and dried automatically.

I already have a cleaning center from my previous Braun shaver (Pulsonic or Syncro). Can I use it with the new Series 7 shaver?
No, the Series 7 cleaning center is the ultimate model from the Braun Clean&Charge line and can‘t be used with previous models. The latest cleaning center provides you with the best technology available in a cleaning center.

How often do I need to exchange the cleaning center refill cartridge?
If you clean your shaver with the cleaning center twice a week, you will only need to replace the refill cartridge every 2 to 3 months to experience a shaver like new, every day. The save & subscribe option from Amazon allows you to subscribe for a regular home delivery and at the same time save 10% on the price of the Clean&Charge refill. You don‘t have to think about it and always have a Clean&Charge refill available when you need it.

Do you have any recommendation on how to shave with an electric foil shaver?
We recommend that you shave before you take a shower. After a few days without shaving, for example during the weekend, you should trim your stubble before you shave. Stretch the skin and shave against the direction of beard growth. Hold the shaver at a right angle (90°) to your skin. Keep the pressure even to achieve the most thorough and comfortable shave from Braun.

How often do I need to change the shaver head?
We recommend replacing all cutter parts every 18 months. We included a replacement part indicator in the display to ensure you know when to exchange the cutter parts, in order for your shaver to always stay at 100% performance.

Does the battery have a memory effect as we know it from cell phone or laptops?
No, the Series 7 shavers use a Li-ion battery which has no memory effect. You can recharge it whenever you want and it has a low self-discharge rate (vs. NiMh batteries). Li-Ion batteries are the most powerful and long-lasting batteries available for Braun shavers.

Do the Braun Series 7 shavers have a warranty? How long is it?
All Braun shavers come with a 2 year manufacturer's warranty.

What's in the box

  • Series 7 7898cc silver

    Series 7 silver Wet&Dry

  • Clean&Charge Station for Series 7 silver Wet&Dry

    Clean&Charge Station

  • Cleaning cartridge (1x) for Series 7 silver Wet&Dry

    Cleaning cartridge (1x)

  • Travel pouch for Series 7 silver Wet&Dry

    Travel pouch

  • SmartPlug for Series 7 silver Wet&Dry

    SmartPlug

  • Cleaning brush for Series 7 silver Wet&Dry

    Cleaning brush

Ratings and Reviews

This area allows consumers like you to express their own opinions and comments. Braun does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

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Overall Rating
4.66/5 (77)

Reviews

Your Location:
Kent, WA
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Overall Rating
10 December, 2016

Extremely Close and Incredibly Loud

I'd never tried an electric foil shaver upon receiving the Braun Series 7 7898cc Wet & Dry Electric Shaver with Clean & Charge System. Before, I had always depended on an electric 3-headed rotary razor (with trimmer) for all my shaving needs. I was excited to try something new!The shaving experience was pretty enjoyable and the Braun Series 7 7898cc does a thorough job, leaving a smooth, hairless surface. The electric shaver is a lot louder than other razors I've used in the past, which I didn't like, but I can overlook that to a certain point. After my first shave, I did break out a little bit, but I think this is natural for skin to be "shocked" when it's so used to another razor for so long.PROS:- Very thorough, clean shave- Powerful- Sleek looking shaver, very modern, with built in electronic meter to gauge battery and hygiene - Easy to use- Charges quickly- Can use wet or dryCONS:- Loud while shaving- Bulky and cheap feeling cleaning kit- Cleaning process is very loud and time consuming- Trimmer is in a very awkward position, hard to use freely After using the Braun Series 7 for a while, I developed a pattern. Since my personal style doesn't include being fully shaven (even though I did do this with the Braun), I use the trimmer of my electric 3-headed rotary razor to trim longer facial hair along the jaw line and chin, and then clean things up with the Braun. Neck hair is a nemesis, and I love using the Braun for cleaning up this area, does a thorough job and my skin is already used to it, so no more rashes. Bottom line: The Braun Series 7 7898cc Wet & Dry Electric Shaver with Clean & Charge System is a high performance shaver, and has been a great addition to my shaving needs, but I wouldn't switch entirely to use it solely. The restrictions of the trimmer is one of the biggest reasons why. [This review was collected as part of a promotion.]

Your Location:
Ramsey, MN
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Overall Rating
14 December, 2016

Be patient

I have been using this electric shaver for a few weeks now, I had read it takes a few weeks for you to adjust to it. So make sure to give your body time to adjust to it. I feel I have gotten it down to being able to shave quickly and having it so do a very nice job. I am happy not to be messing with shaving cream and expensive razors that seem to dull after one use. The cleaning system is cool, even though the noise caught me off guard as I heard the razer go to full blast from another room but does a good job of cleaning it. [This review was collected as part of a promotion.]

Your Location:
Wood Dale, IL
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Overall Rating
16 December, 2016

Braun Series 7 7898cc Electric Shaver

It does what it's supposed to do what else can I say? Normally I'm not the "clean shaven" kind of guy and will usually just shape my beard with a trimmer due to the fact that using a wet razor to shape is very difficult. Enter the Braun Series 7 7898cc Shaver... Set up is simple. The shaver is lightweight and the rubber grip handle means that even if you were to wet-shave with it you needn't worry that it will slip out of your hand. The display on the shaver has an easy to understand readout of how much charge is left and how clean the it is. The charging station has a readout to let you know when the foil needs to be cleaned. I used the dry shave option as I'm just not a fan of a wet-shave. With my beard being somewhat long I decided to start with the compact trimmer located on the side on the shaver which flips down easily. It manages to trim down very close without catching the hairs which meant zero irritation. Usually any trimmer I use catches a few times and is quite painful. The shave was quick, easy, close, neat and I didn't have to keep going the area to ensure the shave was close, again limiting the possibility of irritation. Clean up is easy - unclip the cassette and use the brush provided to get the hairs out, replace cartridge, place shaver in the base unit (the unit displays what level of cleaning is required), turn on the cleaning function - don't expect the wife or the dogs to sleep through it though, I think it is louder than the shaver itself. Easy to use and even easier to clean. Minus 1 star because the cleaning fluid spilled when I was installing it into the unit because the fluid is filled right to the top. [This review was collected as part of a promotion.]

Your Location:
Cold Spring, KY
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Overall Rating
02 December, 2016

The best shaver I've ever used

I am your typical "hate to shave", "let your facial go for a few days" kinda guy, so I was excited to try out the new Braun Series 7 (7898cc) Wet and Dry Electric Shaver. Opening the box, I could immediately tell this product was of higher quality than the typical, average shavers I've used in the past. See the included photo, that's everything that comes in the box. The actual shaver is light in the hand, fits perfectly in one's hand, and you can tell it's well made.I immediately set up the clean and charge system by plugging it into the wall. My plan is to let this bad boy clean the shaver, while also charging.. perfect. You load the Clean & Renew liquid in the base of the stand and place the shaver upside down into the top. There's several lights on the front of the stand that indicate that the shaver is being cleaned, and being charged. A green check mark will tell you it's time to use. Also of note, the actual shaver has a circular screen at the bottom showing charge level, among other things. I've never seen a shaver this advanced before.I fired it up after a few minutes.. it's not too loud at all. I quickly started using it to remove my few days old stubble and scruff, with my face being dry. Where as my past shavers would take me several passes to remove the hair, this shaver seemed to do a way better job cleaning me up in the first pass. My face got down to "the nil" quicker than I've ever seen in the past with the others. I have pretty soft skin, and after using the shaver, it felt incredibly smooth, with absolutely no irritation. I wet the other side of my face, and the shaver worked just as well, if not slightly better.I also used the detail trimmer on the side of the shaver to trim up my side burns, and it did the job just fine. It works exactly like you'd want it to, and got really close. That's a nice piece of functionality to have, making this extra versatile.Once done, the clean & charge stand makes clean up a breeze. I dropped it and let it do its thing. Within a few minutes, it was clean and ready to go again.This thing seems perfect for someone like me who wants a quick shave to clean up their facial hair, or for someone on the go. Braun has done a great job with a sleek design, high-quality shaver, that is extremely powerful and serves a multi-purpose. I'll be using it every few days to clean up my 3-day old stubble. [This review was collected as part of a promotion.]

Your Location:
Walkersville, MD
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Overall Rating
19 November, 2016

Amazing Shaver, in half the time!

I LOVE this shaver! I am a person who gets razor burn easily using conventional razors, so when I received this, I was a bit skeptical because I didn't know if this would cause the same thing -- I have such sensitive skin, that I am weary about trying new things. Let me tell you. Not only has it not caused me razor burn, it literally cuts my shaving time in half! This, in itself is worth every penny that this razor would cost on the market today. The self cleaning mode is simply amazing! Not having to worry about getting the little specks of hair out and not having to worry about knowing if my razor is clean or not, is such a plus for me! I am so pleased with it, that I have told all my friends and family about it! I would definitely recommend this shaver to anyone who has sensitive skin like I do. I am so excited that I got the chance to review this shaver, and I am looking forward to reviewing more to come! [This review was collected as part of a promotion.]

Your Location:
East Stroudsburg, PA
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Overall Rating
19 November, 2016

Work well as dry shave

This shaver is easy to use right out of the box. Shave was surprisingly close and smooth. I've used it as a dry shave when on the rush. I still have to try it out when wet. I do wonder how long the rinse liquid last though, that is used to clean the razor after every shave [This review was collected as part of a promotion.]

Your Location:
San Marcos, CA
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Overall Rating
14 November, 2016

Braun Series 7 Electric Shaver w/ Cleaning System

I was super stoked for the Braun Series 7 shaver to arrive. I only recently made the change to an electric razor and found this version to be vastly superior.The quality of shave is amazing. The closeness is unbeatable. I also have sensitive skin and was worried how I would react, but I have never had a more comfortable shaving experience.I also love the cleaning system. I was a little hesitant about making space for this on the counter but it's not too big. The shaver rests in it saving space. It does all the work for you to keep your razor is tip top shape. I was also impressed by the travel kit included. It comes with a real nice case and the shaver can be charged without the base when traveling. Nice addition!I strongly recommend this product, especially to anyone considering the change to an electric razor. It is way easier than dealing with blades and so much more comfortable. I feel silly for not making the change sooner!!! [This review was collected as part of a promotion.]

Your Location:
Austin, TX
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Overall Rating
30 November, 2016

Absolute best electric razor ever.

Ok I got this in and I was floored. Not only is it rechargeable and comes with a nice dock, it has a built in cleaning function that is the first I have ever seen like it. So The Braun series 7 already wins in maintainability as I have done nothing but shave for the last month and then use the self cleaning function. Still works just as well as when I opened it.As to the shave and the closeness, let me start by saying, my wife does not usually like me to shave, she likes the scruffiness. What she means by that is that she likes it when I trim but not shave because shaving leaves prickly stubble. When I used this the first time there was no stubble, in fact my wife has now requested I shave because she likes the smoothness.I am really highly amazed with this razor, it is as close as my regular handheld manual razor everywhere but the neck. I don't take away from this because I have never had a close shave on my neck without a straight razor due to the crossed directions the hairs grow.Overall, no complaints, this is a top of the line and a great gift for anyone. [This review was collected as part of a promotion.]

Your Location:
Tomball, TX
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Overall Rating
21 November, 2016

German Engineering at its Finest

The Braun series 7 7898cc is truely an truly a wonderful piece of German engineering that is an absolute must have. This electric razor gives you an incredibly smooth and close shave without fighting to get those pesky straggling hairs that others leave behind. The Braun series 7 7898cc accomplishes this by giving you a clean shave every time. As someone with sensitive skin, I found the Brauns auto clean feature allowed me to use this every day without the fear of breakouts or rashes. The Braun series 7 7898cc also gives you the power to choose. You get to choose from 5 sensitivity settings allowing you to find unmatched comfort when it comes to elctric shavers, not to mention the fact you can choose to shave dry or wet! The charge and cleaning base also allows you to choose simple things, such as when to clean it. I found this to be a life saver. The Braun series 7 7898cc gives you a wealth information at your fingertips, with its color coded senstaivity marker on the power button you know exactly what option you have set at a glance. You also see battery levels and hygene levels thanks to the easy to read display at the base of the unit. The Braun series 7 7898cc also comes with a flip open trimmer that was able to cut through a thick beard like my own with ease. It also comes with a nice traveling case, allowing me to pack it without the fear of it being damaged in my luggage. All in all this an incredible electric shaver. You'll know it's a keeper once you feel just how sturdy and natural it fits in your hands. You'll let everyone know how amazing it is once you see just how close of shave it gives you. [This review was collected as part of a promotion.]

Your Location:
Omaha, NE
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Overall Rating
30 November, 2016

Great Razor

The Braun Series 7 7898cc is a really powerful razor. I have thick facial hair and this razor will cut through it even after a couple of days growth. I really like the ability to use it wet or dry. The different power settings allow you to personalize the shave no matter what type of skin you have. I went from a Norelco that I really liked until I got this razor. This razor and the cleaning system are amazing. The only reason I gave it 4/5 stars is because the straight head makes it a little harder for me to get under my nose. I know that is more my problem than the razor's.The cleaning system is awesome. It tells you how much cleaning fluid is left. how dirty the razor is. The razor also has digital battery gauge and a meter to measure how dirty the razor is.If you're on the fence about this razor don't worry it is great! If you want a razor that gives you a close clean shave this is the perfect razor for you. [This review was collected as part of a promotion.]