Highlights

Intelligent Sonic Technology with 10,000 micro-vibrations per minute. Captures more hairs with every stroke.

Intelligent Sonic Technology with 10,000 micro-vibrations per minute. Captures more hairs with every stroke

Intelligent Sonic Technology with 10.000 micro-vibrations per minute. Reads your face and adapts to the density of your beard.

3 personalization modes. Adjust to personal skin type and shaving style.

The personalization buttons make it easy to choose your favorite one of 5 shaving modes, from sensitive to turbo mode.

ActiveLift trimmer

ActiveLift trimmer

Captures flat-lying hairs in problem areas.

OptiFoil

OptiFoil

For perfect closeness that lasts longer.

Triple Action Cutting System

Twin foils and an integrated middle trimmer shave progressively closer.

Fully Flexible Shaving System. Follows contours for maximum facial adaptability.

The amazing adaptability of the shaver head beats even the most problematic contours. How? Individually floating foils and trimmer are mounted on a pivoting head - MicroMotion plus MacroMotion. Cuts hairs as close as 0.05mm to be precise.

MacroMotion

MacroMotion

40° pivoting shaver head effortlessly navigates along larger contours for maximum skin contact.

MicroMotion

MicroMotion

Individual suspension of all cutting elements responds even tot he smallest contours.

Features

Precision trimmer. Trim to perfect shape.

Precision trimmer. Trim to perfect shape.

Skin friendly precision trimmer for accurate moustache and sideburn shaping.

100% waterproof. Rinse under running water.

100% waterproof. Rinse under running water.

The Braun Series 7 is IPX7 certified - it could be submerged in 5 meter deep water without the slightest problem. Which means you can comfortably rinse it under running water for easy cleaning.

Advanced display for battery status & hygiene

Precise indication of charging and battery, detailed hygiene status (3 levels) and foil replacement.

Powerful Li-Ion battery with no memory effect.

Powerful Li-Ion battery with no memory effect.

A full charge of only one hour gives you 50 minutes of shaving time. A 5-minute quick charge is more than enough to shave once.

Corded/Cordless shaving

Automatic voltage adaptation

Automatic voltage adaptation

Premium leather pouch

Colour

Black

Maintenance

High performance foils & cutter blocks

Get back 100% shaving performance.

Find the right foil & cutter block

FAQ

Braun Series 7 FAQs

What's the difference between foil and rotary shavers?

Rotary shavers are designed to work with cyclical movements while Braun foil shavers are designed to work with efficient sideways movements on the skin giving perfect control and precision. The foils protect the skin from irritation and are specifically designed to deliver the most thorough and comfortable shave from Braun.

What's the difference between the different Series 7 models?

The Series 7 cc shavers have the most advanced display among Braun shavers: a LCD display with very precise indication of charging, battery and detailed hygiene status. It now comes in an elegant noble metal color. On top, the 790cc features the most advanced cleaning center from Braun: it hygienically cleans, charges, lubricates and dries automatically your shaver.

Why would I need a cleaning center when I can clean my Series 7 shaver under water?

Our tests show that cleaning your shaver with a Clean&Charge Station is 10 times more hygienic than cleaning it under the tap. On top it‘s more convenient, i.e. at the touch of a button your shaver is cleaned, charged, lubricated and dried automatically.

I already have a cleaning center from my previous Braun shaver (Pulsonic or Syncro). Can I use it with the new Series 7 shaver?

No, the Series 7 cleaning center is the ultimate model from the Braun Clean&Charge line and can‘t be used with previous models. The latest cleaning center provides you with the best technology available in a cleaning center.

How often do I need to exchange the cleaning center refill cartridge?

If you clean your shaver with the cleaning center twice a week, you will only need to replace the refill cartridge every 2 to 3 months to experience a shaver like new, every day. The save & subscribe option from Amazon allows you to subscribe for a regular home delivery and at the same time save 10% on the price of the Clean&Charge refill. You don‘t have to think about it and always have a Clean&Charge refill available when you need it.

Do you have any recommendation on how to shave with an electric foil shaver?

We recommend that you shave before you take a shower. After a few days without shaving, for example during the weekend, you should trim your stubble before you shave. Stretch the skin and shave against the direction of beard growth. Hold the shaver at a right angle (90°) to your skin. Keep the pressure even to achieve the most thorough and comfortable shave from Braun.

How often do I need to change the shaver head?

We recommend replacing all cutter parts every 18 months. We included a replacement part indicator in the display to ensure you know when to exchange the cutter parts, in order for your shaver to always stay at 100% performance.

Does the battery have a memory effect as we know it from cell phone or laptops?

No, the Series 7 shavers use a Li-ion battery which has no memory effect. You can recharge it whenever you want and it has a low self-discharge rate (vs. NiMh batteries). Li-Ion batteries are the most powerful and long-lasting batteries available for Braun shavers.

Do the Braun Series 7 shavers have a warranty? How long is it?

All Braun shavers come with a 2 year manufacturer's warranty.

What's in the box

  • Series 7 shaver 720s-4

    Series 7 720s-4

  • Protective travel pouch for Series 7 shavers

    Travel pouch

  • SmartPlug for Series 7 shavers

    SmartPlug

  • Cleaning brush for Series 7 shavers

    Cleaning brush

Ratings and Reviews

This area allows consumers like you to express their own opinions and comments. Braun does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

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2.9/5 (10)
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    2.88/5
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    3/5
50% recommended

Reviews

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17 June, 2014

Excellent shave

I'm now a believer in electric shave Series 7. For many years I used fusion razors and recently switched to DE. I enjoy using DE shavers and the close shave. I truly doubted Braun Shavers and how close a shave I could get. My first shave was amazing. It took sometime to get used to electric shaver, but what an amazing shave. The shave using the series 7 was as close as using a DE shaver, without the burn and weepers. Braun your the best shaver hands down

Your Location:
Gainesville, GA, USA
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13 June, 2015

Shipped via Amazon from Korea with European Power Cord

After much research chose Braun. Could not find a retailer in Georgia that sold them, so I bought via Amazon. Was shipped to me from Korea. Power cord is European and I needed to use the US adapter included with the packaging to charge it. Some confusion and light disadvantage, should have been spelled out in advance. User manual was in (I suspect) Korean and broken English. Not clear at all and customer service at Amazon was not helpful at all. After having to add the converter at the end of my power cord it is now 2x the size it would have been had they sent me a US power cord. I'd rethink my purchase if I could. I spent more time on the phone with Amazon and the supplier than I do shaving.

Yes, I recommend this product !

Your Location:
Wyoming, MI, USA
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08 November, 2015

this product can be used wet or dry

this product does not give me a close shave no matter how many times i go over my face. it does not compare with the series 3 shaver. i bought it since i could clean it with water and not have to buy the cleaner solution every month.

No, I do not recommend this product.

Braun

Braun Consumer Relations 12 November, 2015

Hi, Pete. I am sorry the Series 7 shaver doesn't give you a clean shave as compared to the Series 3. I am sure this is quite frustrating and I am glad you brought this to our attention. Since the shave was not up to your expectations, we would like to learn more about your experience. So, when you have a moment, please give us a call at (800) 272-8611, M-F, 9 am to 6 pm, EST. We are looking forward to speak with you.

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08 February, 2016

No foil and cutter cassette included

I was all excited about purchasing a 720s-4. I have used Braun before and have been very pleased with the quality and value for money. However, I got home, opened the box only to find there is no foil and cutter cassette included. What a disappointment. Buyers beware. Add the cost of a foil and cutter cassette to the original price before making a decision to purchase.

Braun

Braun Consumer Relations 10 February, 2016

Hi. I am sorry the foil and cutter were not included with the Series 7 shaver you purchased. I am sure this was quite frustrating and I am glad you have taken the time to share your feedback with us. I would recommend to you to contact the retailer you made this purchase from to see if they can help you. If they cannot, please feel free to give us a call at (800) 272-8611, M-F, 9 am to 6 pm, EST.

Your Location:
Kentuckty
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09 March, 2014

Replacing a ten tear old Series 5

After 10 tears the battery didn't charge well. I liked it quite well and looked for another. I found this without the self-cleaning which I thought was more expensive than it was worth. I bought the 720 and I am glad I did. The shave is the equal of a blade and is very comfortable. It cleans very well and costs next to nothing to clean. It can handle three days growth without difficulty and the charge has lasted sixty days. It is costly but if it lasts like the Series 5 and continues to perform, I will not regret the money at all. I heartily recommend this shaver.

Yes, I recommend this product !

Your Location:
Washington, DC
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12 February, 2015

Disappointing, given Braun's reputation

I own/have owned Philips Norelco and Wahl electric shavers, and after doing my online research about closeness of shaving, quality of build, and reliability of electric shavers, decided to go with the Braun Series 7. Although it has a remarkable "feel" to it and leaves my face/skin unblemished and not feeling irritated--and although it's quiet and of solid build--the closeness of the shave is a major disappointment. Patches of skin are unevenly shaved (despite my following the typical instructions for using a foil shaver) and I've had to make multiple passes to get a satisfactory shave. In contrast, my Wahl Five-Star Super Shaper (paid $60 for it via Amazon) seems to cut closer and doesn't leave me with 5 o'clock shadow at noon!

No, I do not recommend this product.

Your Location:
Vancouver, BC, Canada
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06 October, 2014

Poor quality shaver head Series &

I can't believe the poor quality of the shaver head...it won't go beyond 3 months before the foil gets a hole in it...causing the shaver head to be useless....I have gone 3 shaver heads in 7 months.... I have been a Braun razor customer for over 10 years...loved the Series 5...will buy the 5 Series again...so sad that Braun would sell such an inferior product...

Yes, I recommend this product !

Braun

Braun Consumer Relations 12 December, 2014

Thank you for sharing your experience and feedback. We would like to offer some tips that will help you achieve a closer shave with your new Braun shaver: 1. It can take up to 3 weeks for the skin to adjust to a new shaver. 2. Shave before washing your face 3. Make sure face is dry before shaving 4. Hold shaver at a 90 degree angle 5. Stretch the skin and shave against hair growth; change direction as needed 6. Use a gentle touch and let the shaver do the work 7. Clean shaver after every use 8. Be sure to replace the foil and cutter block every 9-18 months. Please call us at 1-800-BRAUN-11 if you require additional assistance. Thank you!

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06 February, 2015

Does not do well with flat-lying hair

I've followed all the instructions provided by Braun but still cannot get an even shave on 1-day or 2-day beard. There are parts where it just wont pick up the hair no matter what I do.

No, I do not recommend this product.

Braun

Braun GCR 24 February, 2015

Thank you for sharing your experience and feedback. We would like to offer some tips that will help you achieve a closer shave with your new Braun shaver. 1. It can take up to 3 weeks for the skin to adjust to a new shaver. 2. Shave before washing your face 3. Make sure face is dry before shaving 4. Hold shaver at a 90 degree angle 5. Stretch the skin and shave against hair growth; change direction as needed 6. Use a gentle touch and let the shaver do the work 7. Clean shaver after every use 8. Be sure to replace the foil and cutter block every 9-18 months. Additionally, we offer a 60 day money back guarantee. Please call us at 1-800-BRAUN-11 for assistance. Thank you!

Your Location:
Los Angeles, CA
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30 September, 2016

Good, not great. No plastic cap for shaving head!

This razor is better than my two Panasonic wet/dry razors, but those Panasonic razors cost me a fraction of what I paid for this Braun. While the Braun is better, it's not THAT much better. I did get a closer shave. I did have to use less strokes to accomplish the closer shave. But overall, shaving took me maybe 20% less time. I shave my head and this did not give me a super close shave in that area. The cheapest electric razor I ever bought included a clear plastic cover for the shave head, to protect the shaving heads (foils or rotary blades). I can't imagine what Braun was thinking to not include a plastic cap for the shaving head. Yes, a semi-hard zippered cloth case is included but a plastic cap is critical to taking good care of any electric razor. For all of these reasons, I am probably going to return this razor.

No, I do not recommend this product.

Your Location:
Lisle, IL, USA
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03 May, 2013

Quality shaver without bells and whistles of other Series 7 models

I've had this Series 7 model 7-720s4 for 1.25 years now. About to change the cartridge because it tells me it's time and I can tell the shave hasn't been as good lately as in the beginning. It says replace the cartridge every 18 months. The cartridge lasted me 15 months, which is still good compared to Norelco. I do not use the Clean and Renew system. Reading comments online I found some good advice and tweaked it to my own liking. I purchased a bottle of the Norelco clean and lubricating solution (which is cheaper than Braun's). I pour some in an old eyeglass lens cleaner spray bottle. After removing the razor head and rinsing the loose hairs out with warm/hot water, I shake the water out well. Then I spray the Norelco solution on the front and back of the cartridge then shake the excess off. Place the razor and cartridge in a cup or counter top still unattached to dry. Now you cartridge is clean and lubricated for your next shave.

Yes, I recommend this product !